Jaguar Land Rover Comparison Tool
Working collaboratively within an agile sprint team to deliver a vehicle comparison tool for both Jaguar & Land Rover
The comparison tool was created to fulfil the requirements of the global brand. To create a tool that allowed users to view and compare specs for up to 3 vehicles of their choosing within the Jaguar or Land Rover Range.
Catering for multiple use cases
We designed a step-by-step process that allows users to specify and compare vehicles at the Vehicle, Model, and Engine levels. The component enables seamless comparisons, helping users understand how different options impact specifications and pricing.
Identified use cases:
Comparing three of the same vehicle with different model variants.
Comparing three of the same model with different engine variants.
Exploring options without a clear preference—comparing vehicles, models, body styles, and adjusting engine and model choices to see cost and spec differences.
Displaying the Data
Designing the data table was one of the most complex challenges, as it required fixed elements that remained visible when scrolling both vertically and horizontally on mobile screens.
Displaying large datasets on mobile is always difficult, but we found a workable balance between functionality and usability. Additionally, language was a key consideration from the start, ensuring the tool remained accessible to millions of users across multiple countries.
Conclusion
The tool continues to evolve and receive enhancements. This was an exciting and challenging project to work on, with many technical challenge to overcome and design around.